We’re talking all month about email list-building, since this should be a priority for all of you this year regardless of whatever stage you’re at in your business. Today’s topic dives deeper into the use of language in business -- both within your email marketing campaigns and in your general interaction with students and clients.

In celebration of the new year, we are devoting the whole month of January on our blog to the importance of building and nurturing your email list. These next few weeks are traditionally a very busy time for those of us in the wellness space. We want to help you take advantage of this peak time for your growing business.

Over the years, we have watched all of the video content that is uploaded within Hey Marvelous, and we have observed how teachers become more comfortable on camera with every new upload. It is obvious the best tip – just like anything else in life – is to practice, practice, practice. In addition to time and basic practice, here are six tips we know will accelerate your confidence on camera.

We have put together a roundup of a few of our favorite tools for business + life planning. As with most things in life and business, there isn't a one-size fits all approach that works.

In order to truly grow and scale your virtual studio business, you’ll eventually need to learn the ins and outs of online marketing. Here is a handful of our favorite strategies for getting started. Many are free, but some may require a small investment on your part.

When you first start your online teaching business, landing your first online student or customer is a huge deal. We remember the series of emails and phone calls it took for us to land our very first Hey Marvelous Teacher. To this day, it stands out as one of our most exciting entrepreneurial moments.

We take pride in calling ourselves lifelong learners here at Team Hey Marvelous, so we thought we’d share some of our favorite business books. These are books that have benefited us both professionally and personally as entrepreneurs over the past couple of years.

The decision to teach online is more than just creating your offering and uploading it to your site. Teaching online entails finding and nurturing your audience, then creating content that your audience wants and needs.

This list of 108 blog post ideas was created to inspire and help you deliver consistent, valuable, and authentic content to your audience. We’ve divided the ideas into four main areas: Inspire, Give, Engage and Inform.

I’m letting you in on a favorite content strategy of mine. It is super easy to take a piece of content and make it new again. Recycling old content is a little known trick that saves you time but still offers value to your community. And if you’re thinking ‘wait, won’t people know I’m reusing content? Isn’t that cheating?’, the reality is that not all of your followers see every one of your posts.

“What are Instagram Stories?” and “How should I use this feature as a yoga teacher or small health coaching business?”

As the second-largest search engine in the world, YouTube is one of the best marketing tools you have at your disposal to funnel new clients into your paid programs and offerings. And because of the relationship between Google and YouTube (Google owns YouTube), you can strategically help your search rankings on Google by giving your YouTube videos the right kinds of titles and keywords.

As the CEO of a software startup (and busy mom to a preschooler), I constantly find myself stretched just a little too thin. Not enough sleep / too much work. Not enough time to do meal prep / way too much take-out for dinner. (God bless Postmates and local pizza delivery.) Not enough water / too much coffee. Not enough time outside / too much time staring at my laptop screen. You get the picture.

Bringing a business online can feel overwhelming and can seem like there are new demands at every corner. Or it can be fulfilling, rewarding and full of possibilities. It all depends on how you look at it.

After talking to over a thousand yoga teachers and other wellness professionals, we’ve heard some common excuses about why it’s so hard to make money online… Although we have compassion for this fear and frustration, it’s time to speak the cold, hard truth.

When a toddler first start to walk, she stumbles and falls. Her family members cheer and clap and encourage the little one to try again. The toddler takes another few steps, falls again and the room erupts in words of gentle encouragement.

I have a love-hate relationship with online yoga videos. Sometimes I happily scroll through Instagram, inspired by others’ beautiful yoga sequences caught on film, absolutely grateful for the opportunity to share in and appreciate others’ practices.

Are financial limitations stopping you from teaching online? There is a common perception that starting a business takes a lot of money. Are you using this as an excuse to procrastinate on your dream? If so, please read on because you might be surprised by how many free resources are available to you right now!

We are now two years in and entrepreneurship has been a journey full of twists and turns, ups and downs, and a whole lot of lessons. Today, we share eight of the most important lessons we’ve learned during our own founder’s journey with Hey Marvelous (and our new Soulful MBA business community).

Back in the early 2000's, I had a huge STACK of Oxygen Magazines on my nightstand. For those of you not familiar with that magazine, it was a popular publication that was geared largely to the competitive figure and bodybuilding population (eventually the bikini category was created and that took the magazine over).