Crafting emails used to be hard for us. Really, really, hard. For a long time, writing email copy that we were proud of was next to impossible and something we dreaded doing. We were always elated when we got a new subscriber (happy dance), of course, but we would then just get all shy and quiet.

We’re talking all month about email list-building, since this should be a priority for all of you this year regardless of whatever stage you’re at in your business. Today’s topic dives deeper into the use of language in business -- both within your email marketing campaigns and in your general interaction with students and clients.

In order to truly grow and scale your virtual studio business, you’ll eventually need to learn the ins and outs of online marketing. Here is a handful of our favorite strategies for getting started. Many are free, but some may require a small investment on your part.

When you first start your online teaching business, landing your first online student or customer is a huge deal. We remember the series of emails and phone calls it took for us to land our very first Hey Marvelous Teacher. To this day, it stands out as one of our most exciting entrepreneurial moments.

The decision to teach online is more than just creating your offering and uploading it to your site. Teaching online entails finding and nurturing your audience, then creating content that your audience wants and needs.

This list of 108 blog post ideas was created to inspire and help you deliver consistent, valuable, and authentic content to your audience. We’ve divided the ideas into four main areas: Inspire, Give, Engage and Inform.

“What are Instagram Stories?” and “How should I use this feature as a yoga teacher or small health coaching business?”

As the second-largest search engine in the world, YouTube is one of the best marketing tools you have at your disposal to funnel new clients into your paid programs and offerings. And because of the relationship between Google and YouTube (Google owns YouTube), you can strategically help your search rankings on Google by giving your YouTube videos the right kinds of titles and keywords.

As the CEO of a software startup (and busy mom to a preschooler), I constantly find myself stretched just a little too thin. Not enough sleep / too much work. Not enough time to do meal prep / way too much take-out for dinner. (God bless Postmates and local pizza delivery.) Not enough water / too much coffee. Not enough time outside / too much time staring at my laptop screen. You get the picture.

Bringing a business online can feel overwhelming and can seem like there are new demands at every corner. Or it can be fulfilling, rewarding and full of possibilities. It all depends on how you look at it.

After talking to over a thousand yoga teachers and other wellness professionals, we’ve heard some common excuses about why it’s so hard to make money online… Although we have compassion for this fear and frustration, it’s time to speak the cold, hard truth.

When a toddler first start to walk, she stumbles and falls. Her family members cheer and clap and encourage the little one to try again. The toddler takes another few steps, falls again and the room erupts in words of gentle encouragement.

I have a love-hate relationship with online yoga videos. Sometimes I happily scroll through Instagram, inspired by others’ beautiful yoga sequences caught on film, absolutely grateful for the opportunity to share in and appreciate others’ practices.

We are now two years in and entrepreneurship has been a journey full of twists and turns, ups and downs, and a whole lot of lessons. Today, we share eight of the most important lessons we’ve learned during our own founder’s journey with Hey Marvelous (and our new Soulful MBA business community).

A conversation between Laura Close (Women’s Intelligence Project) and Jennifer Barcelos, co-founder of Hey Marvelous. Yes, as the female founder of a software startup, I built a platform that allows wellness entrepreneurs, many of whom are also women, to build and scale their practices online.

In my consulting practice with emerging female leaders, I’ve spotted a bad strategy trend among clients: relying on your partner, best friend, a couple of work colleagues or even your parents and siblings for feedback and suggestions.The point is this: You've gotten this far, achieved this much because this is as much as you and your inner circle have been able to imagine for you.

Namastream is a technology startup, but one that seeks to operate and serve a community of healers and visionary wellness practitioners doing very important, very human work. We believe in being accessible, getting to know our clients, and operating this business by our values and from our hearts.Still, we are a business. And we have a huge vision for what we’re building with this company.