Launching your online yoga, wellness, or coaching business is an exciting and challenging first step. Creating your initial online presence takes courage (#bebrave) and requires some deep strategic thinking. But what happens next?

Virtually all Internet users have at least heard the term SEO, but I’d wager a handful of you aren’t clear on definitions and details. You may know it’s something essential to blog success, but aren’t sure why or how to make it work for your own website. Let’s break it down…

We all know that a compelling “about” page or captivating bio can be an incredibly persuasive tool, right? Who among us hasn’t poked around on an expert’s website, been utterly charmed by what we read, and instantly felt connected to the person or brand?

In order to truly grow and scale your virtual studio business, you’ll eventually need to learn the ins and outs of online marketing. Here is a handful of our favorite strategies for getting started. Many are free, but some may require a small investment on your part.

When you first start your online teaching business, landing your first online student or customer is a huge deal. We remember the series of emails and phone calls it took for us to land our very first Hey Marvelous Teacher. To this day, it stands out as one of our most exciting entrepreneurial moments.

The decision to teach online is more than just creating your offering and uploading it to your site. Teaching online entails finding and nurturing your audience, then creating content that your audience wants and needs.

As the CEO of a software startup (and busy mom to a preschooler), I constantly find myself stretched just a little too thin. Not enough sleep / too much work. Not enough time to do meal prep / way too much take-out for dinner. (God bless Postmates and local pizza delivery.) Not enough water / too much coffee. Not enough time outside / too much time staring at my laptop screen. You get the picture.

After talking to over a thousand yoga teachers and other wellness professionals, we’ve heard some common excuses about why it’s so hard to make money online… Although we have compassion for this fear and frustration, it’s time to speak the cold, hard truth.

Are financial limitations stopping you from teaching online? There is a common perception that starting a business takes a lot of money. Are you using this as an excuse to procrastinate on your dream? If so, please read on because you might be surprised by how many free resources are available to you right now!

We are now two years in and entrepreneurship has been a journey full of twists and turns, ups and downs, and a whole lot of lessons. Today, we share eight of the most important lessons we’ve learned during our own founder’s journey with Hey Marvelous (and our new Soulful MBA business community).

Video gets all the attention. Most teachers who are planning to start teaching online spend a lot of time thinking about the visual aspect. What camera do I need? What will the quality of the video look like for my students? But rarely, unfortunately, do our teachers spend much time on the audio set-up. This is a key mistake.

You most likely have an iPhone (or other smartphone) within arm's reach and you’ve probably even shot some short video clips with it. If you haven’t yet tried to film your yoga practice for a short post on Instagram or YouTube, here are the plusses and minuses of using your iPhone as a video camera.

A conversation between Laura Close (Women’s Intelligence Project) and Jennifer Barcelos, co-founder of Hey Marvelous. Yes, as the female founder of a software startup, I built a platform that allows wellness entrepreneurs, many of whom are also women, to build and scale their practices online.