Is Clubhouse the Next Big Thing?
(And Can It Help Me Grow My Wellness Business?)
In the world of social media, a new buzzword has emerged: Clubhouse.
The Clubhouse App has already sky-rocketed in popularity. It is described as highly addictive, and many suspect that it is here to stay.
As we know, marketing through social media is essential for any modern business. But in the fast-paced world of social media trends, it can be hard to keep track.
So, to ensure you don’t miss the bandwagon, let’s explore this new trend a little further.
How Can Clubhouse Help Grow My Wellness Business?
In the wellness industry, customer satisfaction is everything, and a human touch to your marketing approach goes a long way.
On the Clubhouse app, you can create a room in which you directly engage with potential customers. This shows them that you are there to help and that their satisfaction is your priority.
You can also invite experts or celebrities to the room to endorse your product. Or, you could invite satisfied customers to come and share their experiences of your wellness business. This will improve the trustworthiness of your wellness brand in the eyes of potential customers.
In addition, you can use the app to respond to customer feedback in real-time. This suggests that your brand is open to suggestions and improvements, thereby creating an honest and inclusive environment for your customers.
It shows that you are not hiding behind a drawn-out, automated customer feedback process. You are directly accessible and open to listening to feedback so that you can ultimately improve your wellness business for your customers.
Clubhouse 101 – The Basics
Now that you know why Clubhouse could be beneficial for your wellness business, here’s a quick guide on how it works.
How Does It Work?
Once you have made it into the app, you will find a list of the chats taking place in real-time. Additionally, you can browse through a list of scheduled chats that will take place at a particular time or date.
The app has a built-in algorithm that shows you topics tailored to suit you. It considers factors such as your work, interests, friends, and who you choose to follow.
The discussions are live, audio-only sessions. Nothing is recorded – everything happens in real-time.
When you choose to join a room, you enter as a listener. If you decide you want to actively participate, you click on the “raise your hand” emoji. The hosts of the room will decide if you can “join them on stage.” Once on stage, you are able to add your voice to the discussion.
If your input is valuable, the hosts can choose to make you a moderator. This means you have the authority to call someone else up on stage.
You can also host your own room, where you get to control the conversation. You can schedule a discussion ahead of time, or spontaneously create a room when you feel like it.
If you have valuable information to share, people will show up to hear it. On Clubhouse, it all comes down to the quality (not the quantity) of what you are saying.
How To Get An Invitation
One of the things that currently make this app so intriguing is its exclusivity. Clubhouse is not yet open to the general public.
The app is only available for download on Apple devices. Once downloaded, you are placed on a waiting list until you are able to crack an invite.
Every admitted member can choose to invite one other person. After you have been using the app for some time, you are then able to choose three more people to join you.
The app promises that it will soon become available to everyone. But unfortunately, for now, you will have to play the waiting game, and befriend the right people.
What Makes Clubhouse So Popular?
The beauty of this app is the way in which ideas are exchanged. The audio format allows you to listen and engage as you do other things.
The temporary nature of the discussion rooms is also a key element. It creates a more conversational atmosphere in which people can voice their ideas without fear of being recorded and misquoted out of context.
The real draw of the app, however, is the wide range of content you can choose to engage with.
You can encounter more formal, conference-like rooms in which you can learn from and share ideas with experts in your field. Essentially, you attend a kind of Masterclass, where you can ask questions in real-time.
Alternatively, you can choose to enter more informal discussions, where different ideas and perspectives can be shared within a safe, moderated space.
How Does It Become A Marketing Tool?
In a professional context, it is a great networking opportunity. It allows you to gain access to experts in all fields.
You can choose to share ideas with other professionals in your industry, or you can learn fresh skills from experts outside of your niche.
It also allows you to directly engage with customer feedback. This will increase customer satisfaction and brand loyalty if done correctly.
If your goal is to use Clubhouse as a marketing tool, it is important to consider the following:
If you want people to engage with you, your bio needs to thoroughly describe what you do and why it is important. Be sure to include any personal accomplishments here.
Make sure your handle includes keywords relevant to your brand for SEO optimization.
Emojis are for Clubhouse what hashtags are for Twitter. Use plenty of emojis, this will help more people find you.
It isn’t possible to DM someone on Clubhouse. Ensure that you connect your Instagram or Twitter to your Clubhouse account. This will allow people to get in touch with you after a room has expired. It will also help you gain more followers on these platforms too.
Once your profile is all set up, become active! Use the rooms to learn from others, and to showcase your own authority in relevant wellness spheres.
In an even more literal sense, Clubhouse can become a marketing tool when you join rooms in which experts share marketing tips. The possibilities are vast!
Why Diversifying Marketing For Your Wellness Business Is Important
The use of social media is undeniably important in the context of modern marketing. It is crucial to identify successful new arenas in which to showcase your brand.
Due to their transient nature, identifying social platforms before they take off will ensure that you are able to take advantage of them while they thrive.
Clubhouse shows all the signs of becoming a marketing goldmine. So, it is important to take advantage of it as soon as you can.
The wellness industry in particular needs to humanize its marketing strategies to ensure that customers feel nurtured and safe. Clubhouse could very well be the perfect platform for this.
Final Thoughts
The success of Clubhouse as a marketing tool can ultimately only be determined when it is made available to everyone.
Nonetheless, this app could become an invaluable platform for wellness businesses that understand the importance of more direct customer engagement.
In the wellness industry, customers need to be able to trust your brand. A human voice, belonging to a real person that is there to listen to your questions and concerns, is the encouragement that many customers will need. Clubhouse can provide this.
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