You’re Selling Your Membership All Wrong

In this brand new YouTube series, we’ll provide short, actionable, online business-building tips for wellness creators.

We’ll talk about frequently asked questions that we receive as the co-founders of Marvelous and as two women building businesses on the internet for the last 10 years.

In this episode we discusses strategies for wellness creators selling online memberships.

We share our thoughts on the 24-7 Model (where memberships are always open) and the Membership Drive strategy which involves periodic launches.

The 24-7 Model lacks incentive for clients to join and can lead to perpetual selling mode. The Membership Drive strategy allows for focused launches, reduces exhaustion, and builds anticipation among potential members.

Listen in to learn the pros and cons of each and where we think you should focus for growth.

Key Points From This Episode:

  • Discussion on selling memberships online

  • Contrast between 24-7 Model and Membership Drive strategy

  • Importance of client incentives to drive sales

  • Benefits of periodic launches in reducing exhaustion

  • Emphasis on Visible work and audience engagement


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Danielle Joseph

I own a full-service design studio. We build unforgettable brand experiences.

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