4 Simple Ideas to Explode Your Movement-Based Membership

In this brand new YouTube series, we’ll provide short, actionable, online, business-building tips for wellness creators.

We’ll talk about frequently asked questions that we receive as the co-founders of Marvelous and as two women building businesses on the internet for the last 10 years.

In this episode we provide insights into strategies for enhancing online memberships tailored to wellness creators.

We underscore the significance of defining the membership's purpose clearly, advising against broad targeting and advocating for niche specificity.

Furthermore, we emphasizes the need for ongoing innovation to maintain member engagement, suggesting diverse content formats, themed periods, and unexpected offerings.

Key Points From This Episode:

  • Importance of defining the clear purpose and target audience of the membership.

  • Emphasizing niche specificity over broad targeting for better engagement.

  • Continuous innovation in content and offerings to keep memberships interesting.

  • Creating limited-time offers or bonuses to drive membership sales.

  • Retention strategies such as effective on-boarding, regular communication, and surprise elements to combat member churn.


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Danielle Joseph

I own a full-service design studio. We build unforgettable brand experiences.


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